Last week our client pointed out to us that our prototype was missing a key emotional component of golf: the moment when watch your ball arc and beg it to go into the hole. Ben Crane, a video produce for golf explains how golfers talk to their balls:

We talk to the ball in two or three ways […] One is we kinda know what the ball is going to do so, ‘Be good, baby,’ we’re kinda just affirming it was a really good shot. Then there’s the time where you’re like, ‘Catch that slope and roll down.’ You really don’t know what’s going to happen. And then there’s that time when you’re begging. The ball is heading to a 50-50 place and you beg, ‘Please stay up.’

Hat tip to Salvador for sharing this.