We’ve done a lot of work on our team’s branding this week. Our logo is done, and drafts of our poster and half sheet are up for review. The final versions will be ready next week after gathering some feedback and making final adjustments.

We also had another meeting with Lisa, and presented our initial ideas about the types of installations we could create. She was especially excited about the idea of a day-to-night transformation of the experience. At night, when sunlight would not pose an issue, we would be able to take full advantage of projection and other lighting technologies to turn the space into an immersive artistic piece. We really love this idea too, so we will definitely be working it into our design!

Furthermore, this week provided several events where we met with professionals from the themed entertainment industry, who work on projects like ours on a regular basis. We’ve made some good contacts, been referred to some exciting technologies to think about (which has really gotten our creative juices flowing!), and gotten great advice for how to guide our design process.

Based on the talks we had with these guests, we decided to focus on two big questions we’d yet to ask ourselves:

1. What is the story this experience is telling?
2. Why do we care? / What does CMU mean to us?

We each came up with some answers to these questions. Over this next week, we’ll be using these considerations with the hardware and design ideas we’ve had thus far to generate some cohesive concepts for the experience as a whole.

The pace is picking up as we gain a greater sense of direction. By Quarters, we should have some promising early concepts to bounce off of the ETC faculty as well as our client.