Project Heidegger
In collaboration with EA's Office
of the Chief Creative Office, or
OCCO, the goal of Project Heidegger
is to develop a system that
identifies player types with the
purpose of making recommendations
to gamers accurately,
unobtrusively, and with a high
degree of personal specificity.
We're most interested in connecting
previously unlinked games,
franchises, and genres, and are
focusing on the co-op experience.
The games serving as the basis of
our research and experimentation
are Dead Space 3 and Army of Two:
The Devil's Cartel.
Our team will form a hypothesis
about what kinds of players are
attracted to co-op gameplay, work
with a level designer from Visceral
Games to build a custom Dead Space
level to test our hypothesis and
gather player metrics, conduct and
analyze comparative playtests of
our Dead Space level and a
complementary Army of Two level,
and construct a functioning Origin
module which will visualize for
users the data we've collected in
the form of unique recommendations.
We believe that transparency is the
element presently absent from
recommendation systems, and Project
Heidegger hopes to build a system
that will not only share telemetry
data with gamers and direct them
toward experiences tailored to
their play-styles, but also offer
to them why we're making particular
recommendations.
We hope to better inform players of
their individual play-tastes and to
advocate gaming as one collective
adventure rather than a series of
disparate and fragmented adventure-
slivers