Week 6

We started off reflecting on all the feedback we received the previous week from the quarters walkarounds and sitdowns. It was important to incorporate changes as soon as possible, as we have one eye on the halves presentation a couple of weeks from now.  We designed and prototyped a new layout and a slightly modified flow, the feature of which was a slider at the bottom of the screen, which could be rotated to open new avenues for each celebrity; sort of like a very catchy looking menu screen.

We demonstrated this to our clients on Wednesday and they liked how cool it was. They also gave suggestions on the content and the level of inter-activeness. We took all the feedback in our stride and planned different options to sample and playtest. We also thought about getting started with the content for the second celebrity, after Andy Warhol. We shortlisted Rachel Carson and Roberto Clemente for that honor. Another bit of feedback that we received was about the animation transition (after image recognition, a transition takes the user to the celebrity’s home page). We’re currently working on a great and inviting transition which we can incorporate quite easily.

To decide on the content for Andy Warhol, we sent out a survey with a list of facts about Andy Warhol, and let people share which ones are more interesting than others. This is a way for us to get a quick and solid reaction to the content that will be chosen for each individual. And of course, the final content decision will be made both on the survey results and our own interpretation.

On top of that, we also needed to playtest again to get public reaction on the User Interface and the “Pittsburgh Connections” map idea, so we laid out snacks and invited ETC students into our room on Friday. We received a variety of suggestions in terms of layout, style and UI from our many playtesters. We’re happy about the general feedback and we’re compiling the detailed results as we speak.