Yifei earned her undergraduate degree in Media Arts Production from Emerson College. She's always been drawn to stories that unfold through space and movement, beyond words. Before joining the ETC, she explored that interest firsthand as a Level Designer at Tencent, shaping how players moved through and experienced a world. That work made her curious about mediums that push spatial storytelling even further, like VR and AR. She's also interested in how AI could support that kind of immersive design. At the ETC, Yifei wants to grow into a producer and game designer who creates technology-driven experiences grounded in genuine human emotion.
