Team A-Wall is very happy and excited to be part of the ETC's third Microsoft-sponsored project, and the very first to be on-site in Redmond, Washington. In close collaboration with Justin Harrison, Florin Gale, and CMU alum Arnold Blinn, A-Wall will explore the possibilities of the large format video wall found in Microsoft’s new retail stores . Through the introduction of dynamic, and potentially interactive, Xbox Live avatars, the team aims to make the wall a more meaningful portion of a guest’s experience while in Microsoft retail store. The novel technology of the Microsoft wall, which wraps around the entire store, poses a technical challenge in implementing interactivity between customer and avatar, as well as an artistic one in creating an overall theme and look that will draw customers into the world of avatars.
