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Alternate Reality x: Deep Sleep Initiative

Home / Our Work / Case Studies / Find an ETC Project / Alternate Reality X: Deep Sleep Initiative
Thumbnail for Alternate Reality x: Deep Sleep Initiative

Project Team: Nicole Epps, Brad Michael, Tracy Kobeda-Brown, Hee Jun Kim, Karin Ray, Allison Theus

Instructors: Brenda Bakker-Harger, Drew Davidson

Spring 2008

Project Website

The Alternate Reality eXperiment (ARx): Deep Sleep Initiative is a student pitched project exploring the use of the alternate reality game (ARG) genre across multiple media. While other games use video game consoles or board games with pieces as their platforms, an ARG uses the real world combined with many media channels (internet, telephony, live action events, SMS, etc.) as its platform. There is significant discussion today regarding this emergent genre and this project looks to explore the mechanisms of creating an ARG that, unlike most ARGs, is self-sustainable with individualized interactions utilizing various print and technology mediums.

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