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CRECHUR :: Bayer Didget

Home / Our Work / Case Studies / Find an ETC Project / CRECHUR :: Bayer Didget
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Fall 2010

Project Website

Blood glucose testing is demanding, difficult and painful for any diabetic. But for children with diabetes, the responsibility can seem overwhelming. Team Didget is working to instill good preventative care habits in diabetic children ages 8 to 12 by tapping the motivating power of play. The project leverages the strong foundation of the Bayer Didget device--a blood glucose meter that rewards kids for consistent testing with in-game rewards both on the Nintendo DS and the web. Our aim is to strengthen the motivational power of the web portal. To accomplish this, we are developing a prototype experience that satisfies the following three priorities: 1) Establish an active peer community, 2) Create a compelling economy where points earned through testing can be exchanged for meaningful rewards, and 3) Drive positive health outcomes.

5000 Forbes Avenue
Pittsburgh, PA 15213
(412) 268-2000

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