The Rat Maze of VR is a neutral environment with which, our own and future story-telling techniques can be explored. We want to be able to freely experiment with ways to get specific responses, be they physical or emotional, from guests in a virtual reality environment. The rat maze is constructed such that the guests are placed in an immersive environment, upon which "performers" execute their techniques. The guest is placed inside an HMD, and the "performers" are seated at computers which control the guest's environment. The performers then attempt to guide the guest through the maze with a library of manipulation techniques. The effectiveness of an individual technique is gauged by the guest's response. For example, the guest is presented with two possible routes through the maze. Performer A attempts to lead the guest down his path by lighting the route for them while performer B makes his route more attractive by slightly widening the door.The path that the guest chooses implies which of the two techniques more effective.