Traffic

Team Traffic's goal is to integrate gaming as a tool into the design process. Specifically, we are creating a game in which users design cars through play. As players test drive a virtual car, the system collects car performance data. A revolutionary AI-informed software then uses the data to generate new car designs. Players can iterate their design, test it in-game, and engineer a unique car best suited for their play style. We are working closely with design researcher Mickey McManus from Autodesk and action filmmakers Bandito Brothers to explore design through gameplay.