Up+ is an ETC semester project sponsored by Microsoft Corporation and based in Pittsburgh, PA. The project aims to create a personalized, and interactive retail experience for the new Windows Phone 8. As the years progress, mobile devices grow more ubiquitous and more powerful. However, marketing these devices has remained a challenge, as mobile device usage is largely a one- person experience which is not designed for over-the-shoulder viewing. Further, mobile device retail displays in the typical phone store show a remarkable lack of sophistication when compared to the capabilities of the mobile devices being marketed. In order to devise more inventive ways to market the Windows Phone 8, Up+ will explore new and innovative methods of gathering information from a consumer in a fun and interesting way. The team will then use this information to create a unique and enjoyable overall experience customized to that consumer.
