Vroom 360° is a project team at Carnegie Mellon’s Entertainment Technology Center that is designing and implementing a new interactive survey regarding vehicle roominess and visibility for General Motors. We are working with our client representative, Stacey Gu from GM Research and Development, to think of new out-of-the-box ways to gather information about U.S. drivers while also making a survey a fun and engaging experience. The results from our survey will be used by GM’s Engineering department to take into account how consumers feel when they sit and drive new vehicles and how to improve the user experience while producing the world’s best automobiles.
